Internet Customer Segmentation Using Web Log Data

The objective of this paper is to analyze web transaction log data that reveal customer behavior in the Internet channel, and to provide a useful online customer segmentation scheme. To achieve this, we analyze the relationship between the behavior of customers for online pet shops and revenue. We use the decision-tree method as a data-mining technique, and clustering analysis to segment customers.  We perform the study in two stages. First, we investigate the web transaction data of both the member customers and nonmember customers of a Korean online pet shop. Second, we narrow down the study focus and analyze only the member customers’ demographic data and their web transaction data. As a result, we obtain several meaningful segments based on customers’ transaction behavior and demographic characteristics. We use web log data to analyze customer transaction behavior and log-in information to analyze customer demographic characteristics. We discuss some strategic implications, for online shopping mall marketing, suggested by the acquired market segments

Channel-Aware Congestion Control in Vehicular Cyber-Physical Systems

In vehicular cyber-physical systems, cars are connected to create a mobile network called a vehicular ad hoc network (VANET) to perform various functions, including improved awareness of the surrounding environment. Moving vehicles continually broadcast beacon signals containing information such as position, heading, acceleration, steering angle, vehicle size, and accident notification. However, channel congestion in dense traffic conditions adversely affects network performance. To resolve congestion in VANETs, several works in the literature have studied congestion control. However, they have considered packet loss only as an indication of channel congestion regardless of channel condition. In this paper, we present a channel-aware congestion control algorithm (CACC) that controls the transmission power and data rate. We take into account the received signal strength (RSS) when diagnosing packet loss to determine channel conditions, such as severe fading or channel congestion. In the case of severe fading, we decrease the data rate for a more robust modulation and coding scheme. Additionally, we adjust the transmission power to maintain a desirable packet error rate. Our simulation results show that CACC significantly outperforms other distributed congestion control algorithms by reducing the packet loss rate and increasing the packet delivery ratio.1

Effects of Consumer Ethnocentrism and Product Knowledge on Consumers’ Utilization of Country-Of-Origin Information

Information Byeong-Joon Moon, KyungHee University ABSTRACT -This article is concerned with the effects of consumer ethnocentrism and product knowledge on consumers' utilization of country-of-origin information for their product evaluation. The data suggest that, regardless of consumers' ethnocentrism, low-knowledge consumers' product attitude is more strongly influenced by country-of-origin perception than highknowledge consumers' product attitude. Effects of Consumer Ethnocentrism and Product Knowledge on Consumers' Utilization of Country-of-Origin Information Byeong-Joon Moon, KyungHee University 1 ABSTRACT This article is concerned with the effects of consumer ethnocentrism and product knowledge on consumers' utilization of country-of-origin information for their product evaluation. The data suggest that, regardless of consumers' ethnocentrism, lowknowledge consumers' product attitude is more strongly influenced by country-of-origin perception than high-knowledge consumers' product attitude. The data also show that, when domestic and foreign products are given as alternatives, regardless of consumers' knowledge, lowethnocentric consumers' product attitude is influenced by countryof-origin perception; however, high-ethnocentric consumers' product attitude is not influenced by country-of-origin perception

Effect of Three-Dimensional Printed Personalized Moisture Chamber Spectacles on the Periocular Humidity

Purpose. To assess the effect of three-dimensional (3D) printed personalized moisture chamber spectacles (PMCS) on the periocular humidity. Methods. Facial computed tomography (CT) scanning was conducted on 10 normal subjects. PMCS was designed based on volume rendered CT images and produced using a 3D printer. Periocular humidity of PMCS and commercially available uniformed moisture chamber spectacles (UMCS) were measured for 30 minutes via microhydrometer. Results. The mean ambient humidity was 15.76±1.18%. The mean periocular humidity was 52.14±3.00% in PMCS and 37.67±8.97% in UMCS. The difference was significant (P<0.001). Additionally, PMCS always demonstrated lower humidity than dew points. Conclusion. PMCS made by 3D printer provides appropriate fitness for the semiclosed humid chamber. PMCS showed higher performance than UMCS. The wearing of PMCS would be an effective method to provide high enough periocular humidity in low humidity environment

Production of Mutated Porcine Embryos Using Zinc Finger Nucleases and a Reporter-based Cell Enrichment System

To facilitate the construction of genetically-modified pigs, we produced cloned embryos derived from porcine fibroblasts transfected with a pair of engineered zinc finger nuclease (ZFN) plasmids to create targeted mutations and enriched using a reporter plasmid system. The reporter expresses RFP and eGFP simultaneously when ZFN-mediated site-specific mutations occur. Thus, double positive cells (RFP+/eGFP(+)) were selected and used for somatic cell nuclear transfer. Two types of reporter based enrichment systems were used in this study; the cloned embryos derived from cells enriched using a magnetic sorting-based system showed better developmental competence than did those derived from cells enriched by flow cytometry. Mutated sequences, such as insertions, deletions, or substitutions, together with the wild-type sequence, were found in the cloned porcine blastocysts. Therefore, genetic mutations can be achieved in cloned porcine embryos reconstructed with ZFN-treated cells that were enriched by a reporter-based system.

UKIRT Widefield Infrared Survey for Fe+

The United Kingdom Infrared Telescope (UKIRT)Widefield Infrared Survey for Fe+ (UWIFE) is a 180 deg2 imaging survey of the first Galactic quadrant (7° &lt; l &lt; 62° |b| &lt;1°.5) that uses a narrow-band filter centred on the [Fe II] 1.644-μm emission line. The [Fe II] 1.644-μm emission is a good tracer of dense, shock-excited gas, and the survey will probe violent environments around stars: star-forming regions, evolved stars, and supernova remnants, among others. The UWIFE survey is designed to complement the existing UKIRTW idefield Infrared Survey for H2 (UWISH2). The survey will also complement existing broad-band surveys. The observed images have a nominal 5Ï? detection limit of 18.7 mag for point sources, with a median seeing of 0.83 arcsec. For extended sources, we estimate a surface brightness limit of 8.1 Ã? 10-20 W m-2 arcsec-2. In this paper, we present an overview and some preliminary results of this survey. © 2014 The Authors Published by Oxford University Press on behalf of the Royal Astronomical Society

The Changing Landscape for Stroke\ua0Prevention in AF: Findings From the GLORIA-AF Registry Phase 2

Background GLORIA-AF (Global Registry on Long-Term Oral Antithrombotic Treatment in Patients with Atrial Fibrillation) is a prospective, global registry program describing antithrombotic treatment patterns in patients with newly diagnosed nonvalvular atrial fibrillation at risk of stroke. Phase 2 began when dabigatran, the first non\u2013vitamin K antagonist oral anticoagulant (NOAC), became available. Objectives This study sought to describe phase 2 baseline data and compare these with the pre-NOAC era collected during phase&nbsp;1. Methods During phase 2, 15,641 consenting patients were enrolled (November 2011 to December 2014); 15,092 were eligible. This pre-specified cross-sectional analysis describes eligible patients\u2019 baseline characteristics. Atrial fibrillation&nbsp;disease characteristics, medical outcomes, and concomitant diseases and medications were collected. Data were analyzed using descriptive statistics. Results Of the total patients, 45.5% were female; median age was 71 (interquartile range: 64, 78) years. Patients were from Europe (47.1%), North America (22.5%), Asia (20.3%), Latin America (6.0%), and the Middle East/Africa (4.0%). Most had high stroke risk (CHA2DS2-VASc [Congestive heart failure, Hypertension, Age&nbsp; 6575 years, Diabetes mellitus, previous Stroke, Vascular disease, Age 65 to 74 years, Sex category] score&nbsp; 652; 86.1%); 13.9% had moderate risk (CHA2DS2-VASc&nbsp;= 1). Overall, 79.9% received oral anticoagulants, of whom 47.6% received NOAC and 32.3% vitamin K antagonists (VKA); 12.1% received antiplatelet agents; 7.8% received no antithrombotic treatment. For comparison, the proportion of phase 1 patients (of N&nbsp;= 1,063 all eligible) prescribed VKA was 32.8%, acetylsalicylic acid 41.7%, and no therapy 20.2%. In Europe in phase 2, treatment with NOAC was more common than VKA (52.3% and 37.8%, respectively); 6.0% of patients received antiplatelet treatment; and 3.8% received no antithrombotic treatment. In North America, 52.1%, 26.2%, and 14.0% of patients received NOAC, VKA, and antiplatelet drugs, respectively; 7.5% received no antithrombotic treatment. NOAC use was less common in Asia (27.7%), where 27.5% of patients received VKA, 25.0% antiplatelet drugs, and 19.8% no antithrombotic treatment. Conclusions The baseline data from GLORIA-AF phase 2 demonstrate that in newly diagnosed nonvalvular atrial fibrillation patients, NOAC have been highly adopted into practice, becoming more frequently prescribed than VKA in&nbsp;Europe and North America. Worldwide, however, a large proportion of patients remain undertreated, particularly in&nbsp;Asia&nbsp;and North America. (Global Registry on Long-Term Oral Antithrombotic Treatment in Patients With Atrial Fibrillation [GLORIA-AF]; NCT01468701

Consumer processing of international advertising: The roles of country of origin perception, consumer ethnocentrism, and country attitude

This research examines the impacts of consumers\u27 three cross-national individual difference variables--country-of-origin perceptions, consumer ethnocentrism, and country attitudes--on their responses and attitudes toward foreign advertisements and advertised products. I propose a model of consumer processing of international advertising that consolidates a dual-element paradigm of international advertising, research on consumer processing of advertising, and several streams of research on cross-national individual difference variables.^ Empirical analysis of the hypothetical model through structural equation modeling yields supportive results: positive effects of consumers\u27 country attitudes on their responses to the creative presentation of international advertising, and positive effects of consumers\u27 country-of-origin perceptions on their responses to the buying proposal of international advertising. However, I did not find the hypothesized negative effects of consumer ethnocentrism on their responses to international advertising.^ This study may contribute to our understanding of cross-national individual difference variables that precede and determine consumers\u27 attitudes toward international advertising. This research also has practical implications for the standardization versus localization debate in international advertising (and marketing) strategy.

Poster: How to harmonize Wi-Fi and Bluetooth in a mobile device?

[No abstract available